News

Haven't you heard? It's Sausage Fest September! Oh yeah, we know how uncomfortable it looks and sounds, and we kinda like it. For all month, buy any pedal in the shop, stock or in preorder, a...

Hello Folks! Many of you may know that we currently have a thing going on, that has been made possible thanks to our friend Truck Driver Shawn, who is giving away one S.U.N. Gate. Because TDS likes...

Here's a weird take with our Cococast. Used normally to crunch a tone to get a rock-bluesy tone, the Cococast can also be used, in 27V to tight a high gain amp channel. The pedal itself has a massi...

Based on the old Ross compressor, our two Lab #40 edition are some badass dirty old comp paired with a clean volume boost. Lab #40A is a "stock" edition, with only the Sustain and Level control of...

Weird demo today...   If you're familiar with the 80's Boss Feedbacker, here's our tribute to that Orange distortion pedal :)   The right footswitch is a momentary feedback footswitch who tr...

August is a big month for GUP tech! Not only have we modernized our website a little, but the brand is turning 2 and GUP himself is turning 33 and we probably will reach our #2000 single pedal! So ...